Ways in which the digital media industry has progressed in time
Taking a look at the function of innovation in the way we are taking in media at present.
Together with the circulation and production of digital material, media consumption habits are also being greatly influenced by technological developments. The portability of smartphones has moved the way that here audiences are taking in media towards a regular and on-the-go activity. In the past, audiences would have to wait to see or tune in to prescheduled broadcasts, which were organized by executives and run on a strict schedule. Instead, nowadays, customers can enjoy, listen or gain access to content as and when they please. Those such as the head of the fund that is a shareholder in ITV would have the ability to affirm that this has resulted in an improvement in content production as customers are rapidly watching shows and continuously seeking out new things to enjoy.
Over the past couple of years, as society has come to be dependent on mobile phones, innovation has become the focus of attention for many areas of industry. The increase of smart devices has fundamentally improved the media industry, resulting in new developments in the way media is created, dispersed and taken in. Before the period of digitalisation, media has been typically consumed in standardised formats such as newspaper publications and television or radio shows. Nevertheless, more recently, the media landscape is demonstrating a perceptible shift in the direction of mobile-first platforms. Together with this shift, there has been a number of new opportunities in media, most especially within the journalism, advertising and entertainment sectors. The head of the fund that has a stake in Sky, for example, would recognise that the smart device era has in truth, compelled the media industry to reinvent its business models and strategies, interrupting traditional outlets and opportunities for media access and intake, with a series of new and innovative digital media examples.
Traditionally, the media industry is known for being a structured and extremely organised sector, with many opportunities for career development. Nevertheless, in contemporary society, the progress of smartphones has led to a couple of major shifts in the way media is shared and provided. One of the most influential advancements in the media industry is the integration of mobile applications and streaming services, which have made smartphones into the most available digital media devices on the market. With the capability to deliver video, text and audio material, smart devices are the optimal tool for distributing and accessing media at any given time or location. The likes of the CEO of the fund that owns Euronews would acknowledge that media companies are continuously dealing with reformatting their material to prioritise mobile phone accessibility. Currently, trends which are popular on social media are particularly prominent for media companies to follow. Namely, short form video and worldwide TV are getting traction for supplying interesting and accessible content for audiences all over the world.